About Us

I'm Florencia Blanco, an Argentine tango dancer and the founder of Fulana Shoes.

As dancers, we’ve always known the importance of shoes that not only support our movement but enhance it. Yet for years, there was a clear gap in the market—a lack of versatile footwear that reflects the evolving role of women in tango and beyond.

Fulana was born from that need: for women who don’t wait to be led, but chart their own path. Women constantly seeking personal and professional growth.

Our shoes are crafted exclusively for dancers, handmade in Argentina using the finest leathers by skilled artisans. Every detail is designed with intention—for performance, for beauty, and most importantly, for the health of bodies that spend countless hours in heels.

We invite you to discover our world, where quality, design, and the desire to keep growing come together in every pair.